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How to Buy Shares on LuSE Using the Patumba Investment App in Zambia

  MONEY MATTERS | ZAMBIA HOW TO BUY STOCK ON LUSE THROUGH HOBBITON USING THE PATUMBA INVESTMENT APP Article by Rodgers Mangwela | OPENLEARNZAMBIA Imagine owning shares in some of Zambia's established companies without having to visit a stockbroker's office every time you want to make an investment. Imagine being able to participate in the ownership of a publicly listed company using a digital investment platform accessible through your smartphone. For many Zambians, investing in the stock market still sounds like something reserved for wealthy individuals, business executives and people who understand complicated financial systems. However, technology is gradually changing that perception. Through Hobbiton Investment Management and the Patumba Investment App , individuals can access stock trading opportunities on the Lusaka Securities Exchange (LuSE), bringing the Zambian capital market closer to ordinary citizens. If you have been wondering how to buy shares in Zamb...

Zambia Stock Market: Why Ordinary Zambians Are Missing Out on Share Investing

 

MONEY MATTERS

Zambia's Stock Market: An Opportunity Waiting Beyond the Boardrooms?

Article by Rodgers Mangwela | OPENLEARNZAMBIA



Imagine a woman selling tomatoes at Kachulu Market in Kabwe, a barber operating from a small shop in Katondo, a salon owner in Kamushanga or a civil servant earning a monthly salary. They may not have millions in their bank accounts, but could they become shareholders in some of Zambia's established companies?

The answer is yes, in principle. However, the practical journey requires more than simply having money to buy a share.

A look at stock prices displayed on an investment application on November 10, 2026, presents an interesting picture of the opportunities available on the Lusaka Securities Exchange (LuSE).

Zambia Sugar Plc was displayed at K67.97 per share, while several other counters were trading below K5. These included Zambeef at K1.70, Klapton Reinsurance at K0.36, Zambia Reinsurance at K2.74 and CEC Africa at K0.67.

The application also displayed Lusaka Securities Exchange Plc at K0.10. However, investors should independently verify the security's listing status and price with LuSE or a licensed stockbroker before treating it as an available investment.

These figures raise an important question: if some shares are priced within reach of people earning modest incomes, why isn't stock market investing a regular conversation in Zambia's markets, barbershops, salons and neighbourhood gathering places?

Village Banking Is Familiar. But What About the Stock Market?

Walk through many communities in Kabwe and you will hear conversations about village banking, chilimba and community financial clubs.

Women organise savings groups. Men establish their own financial circles. Members contribute agreed amounts, borrow money when necessary and share the proceeds according to the group's rules.

These arrangements have become familiar because they operate within people's everyday financial experiences.

A market trader understands contributing K100 every week to a village banking group. A group of friends can agree to contribute K200 monthly towards a common financial goal. The rules are discussed among members, meetings happen within the community and participants can often see how their contributions are being managed.

Research on informal savings and lending groups in Zambia also recognises their contribution to financial inclusion. These arrangements help people who might otherwise struggle to access conventional financial services.

The challenge is that familiarity can sometimes prevent people from exploring other financial opportunities.

While village banking conversations continue around neighbourhoods, the stock market remains relatively distant from everyday community discussions.

It is not necessarily because ordinary Zambians cannot afford to invest. In many cases, they may simply not know how the process works.

Owning a Piece of a Company: What Does It Actually Mean?

Buying shares is different from depositing money into a savings club.

When someone purchases shares in a publicly listed company, they acquire an ownership interest in that business. They become a shareholder, with rights and benefits determined by the company's share structure and applicable regulations.

There are two important ways shareholders may benefit.

First, the share price may increase over time, allowing an investor to sell at a higher price than they paid. This is called capital appreciation.

Second, a company may declare dividends, distributing part of its profits to eligible shareholders. However, dividends are not guaranteed, and companies can decide not to pay them.

For example, someone purchasing 100 shares at K1.70 would pay K170 before applicable transaction charges.

If the share price eventually rises to K2.00, those shares would have a market value of K200. That represents a potential K30 increase in value, excluding charges and taxes.

But the opposite can also happen. If the share price falls, the investment loses value.

This is why stock market investing requires research, patience and an understanding of risk.

Why Is the Stock Market Not Popular at Grassroots Level?

The answer is probably not one thing. Several factors may explain the gap.

1. Lack of financial awareness

Many people understand savings accounts, borrowing and village banking but have never received practical guidance on purchasing shares.

The language used in financial markets can also be intimidating. Terms such as dividends, brokerage fees, capital appreciation, securities and stock portfolios may sound like concepts reserved for accountants and wealthy investors.

2. Accessibility and transaction costs

A share trading at K0.36 does not automatically mean someone can invest K0.36.

Investors must open an account with a licensed stockbroker, meet identification requirements and understand the applicable minimum funding requirements and transaction charges.

According to LuSE's published equity trading fees, the standard combined transaction charge is 1.375%, comprising SEC, exchange and broker charges. Brokerage arrangements and minimum charges should be confirmed with the individual broker.

These costs matter particularly to people investing small amounts.

3. Immediate financial needs

For someone whose income barely covers food, transport, rent and school requirements, committing money to an investment that may take years to produce meaningful returns can be difficult.

Village banking may appear more useful because it offers a familiar borrowing and savings arrangement.

4. Trust and familiarity

People are generally more comfortable with financial arrangements they understand.

A community savings group has identifiable members and familiar procedures. The stock market, on the other hand, may appear complicated, distant and associated with wealthy individuals.

Building confidence requires financial education, transparency and accessible information.

How Can an Ordinary Zambian Start Investing?

The good news is that stock market participation is not restricted to people working in government or occupying senior positions in private companies.

According to the Lusaka Securities Exchange, the process begins by choosing a licensed stockbroker and opening a brokerage account.

An investor generally needs identification documents, proof of residential address and other account-opening requirements specified by the broker.

After opening the account, the investor can instruct the broker to purchase shares in a listed company.

The exchange also provides information about listed companies, market prices, trading activity and investment procedures.

Anyone interested in taking the first step can consult the official Lusaka Securities Exchange website and the Securities and Exchange Commission of Zambia for investor education and regulatory information.

It is important to compare brokerage charges, understand the risks and never invest money needed for essential household expenses.

Perhaps Zambia Needs a Stock Market Conversation at Kachulu Market

Imagine financial literacy discussions taking place at Kachulu Market, in Katondo barbershops, in Kamushanga salons and among small business owners across Kabwe.

Imagine explaining to a market trader that buying shares means owning a small portion of a company, rather than simply putting money into an unfamiliar financial system.

Imagine young people discussing company performance, dividends and long-term investment alongside conversations about village banking and entrepreneurship.

That is the kind of financial education Zambia needs.

The objective should not be to discourage village banking. These community-based financial arrangements serve an important purpose, particularly for people who need accessible savings and credit facilities.

Instead, the goal should be to expand people's financial choices.

Village banking, savings groups, bank deposits, government securities, pensions and stock market investments can all play different roles in a person's financial life. They are not interchangeable, and each comes with different benefits, risks and conditions.

Financial education should help people understand these differences instead of presenting one financial arrangement as the answer to every problem.

The Bigger Question: Who Is Teaching Ordinary Zambians About Investing?

Zambia's financial inclusion conversation should go beyond opening bank accounts and encouraging people to save.

It should also involve teaching citizens how to understand investment opportunities, evaluate financial products and build wealth responsibly.

For a country seeking greater economic participation, ordinary citizens should not only be consumers of products produced by established companies. Where affordable and suitable, they should also have opportunities to become investors in those businesses.

There is a conversation waiting to happen in Kabwe and across Zambia.

Perhaps the next time people gather at a barbershop, salon, market or community financial meeting, the discussion should include more than how much everyone contributed to village banking.

It could also include questions about which companies are listed on the Lusaka Securities Exchange, how dividends work and what it takes to become a shareholder.

The question is no longer simply whether ordinary Zambians can participate in the stock market. It is whether they have enough information, access and confidence to consider doing so.

Financial freedom begins with financial knowledge. And that knowledge should not be reserved for people sitting in corporate boardrooms.

Article by Rodgers Mangwela | OPENLEARNZAMBIA

For more conversations about Zambia's economy, business, money and society, visit KASONDE24 – Your Window to the World.

Published by OPENLEARNZAMBIA

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